XULO RECORDS: A record label that focuses on producing both Latin American and American music with genres such as, but not limited too, cumbia, dance, hip-hop, Latin trap, rap, and reggaetón. “Xulo” is pronounced as “chulo” which is a Latin American slang word that translates to “cute” or “good-looking.” We choose to use “x” because it is a variable that represents limitless potential and to represent exclusion to none. The way we use XULO, is in a way to grant confidence to anyone and everyone to follow their dreams with passion and charisma. We hope that through our music (and other content) we may accomplish our dreams.